Fact-Finding Study on Information Management of Commercial Outlets 2018 Findings from questionnaires and interviews with commercial operators
In partnership with the laboratory of Professor Yukio Komatsu of the Department of Architecture at Waseda University,*1 Xymax Real Estate Institute (hereinafter referred to as "Xymax REI") conducted the "Fact-Finding Study on Information Management of Commercial Outlets 2018." This study consists of questionnaires and interviews with commercial operators that operate or control multiple outlets (hereinafter referred to as "Operators"),*2 conducted at the same time as the "Fact-Finding Study on the Real Estate Strategy of Commercial Outlets 2018,"*3 which was published by Xymax REI on the same day.
In order to formulate and implement real estate strategies of stores (i.e. how to utilize store real estate), such as new openings, renovations, and early termination of contract, it is essential to manage various information as a basis, including store development, sales performance, customer profiles, store assets, and taxes. This report is a summary of the reality of information management, including how Operators actually manage information and the challenges involved.
*2Survey targets: Retailers, restaurant operators, entertainment providers, and service providers aimed at personal consumption with net sales of 3 billion yen or more for the latest fiscal year surveyed by Tokyo Shoko Research (an overview of the survey is provided at the end of the report).
Of major store information, the top information items whose entire data was managed digitally were "customer information," "trend of net sales and P/L," and "residual value & taxes and public dues."
The top store information items with data of all stores consolidated at the headquarters were "trend of net sales and P/L," "contractual information of the property," "lease contract and store asset ledger," and "residual value & taxes and public dues."
Around 60% of Operators had a department or staff dedicated to managing store information.
The top replies in terms of problems that may occur in managing store information and the frequency of actual occurrences were "store information not updated to the latest data," "loss of some store information upon change in staff due to poor handover," and "incorrect entry of information."
An Operator said in the interviews that they managed store information centrally across departments to formulate real estate strategies of stores efficiently.